Case Study 3: 'The Hunger Games: Mockingjay- Part 1' (Lawrence, 2014)

Hey guys here are a few pictures and the movie posters of 'The Hunger Games: Mockingjay- Part 1'

Here is the trailer guys, enjoy!!!!!!!!!!!!!!

This trailer shows different conventions:

- This trailer has a voice over through the first 45 seconds, this helps to tell slightly what the narrative of the film is.
- This trailer also showcases the film's major stars like Jennifer Lawrence and Philip Seymour Hoffman, this makes the film more persuasive to the audience for them to see the film as they 'advertise' the main actors and actresses involved.
- This trailer also doesn't display the title of the film until the end of the trailer as this keeps the audience interested in the trailer so they watch it all to the very end, as this makes people less likely to skip the trailer altogether.
- The trailer highlight's the best bits of the film successfully, as a result we as the audience can establish the genre of this film.
- This trailer has a soundtrack which plays in the background at the start while the voice over is occurring and later in the trailer it gets louder and more prevalent towards the end, this helps to build atmosphere up until the major title reveal at the end of the trailer- so it builds to a climax and then ends.
- However this trailer doesn't have one liners, mostly parts of speeches or monologues so they can relay more of the narrative in the trailer without giving away the ending.

The target audience for this film is people who enjoy action/romance films, the distributor has targeted this audience with the use of action clips used and the romance hinted at between Katniss and Peeta with the successive clips of both Katniss and Peeta.

I feel that this trailer worked quite well to convey who its target audience was and the editing used to create the final product worked well to create a trailer that had the aspects needed to get people interested in the film.

Plot

Katniss Everdeen is in District 13 after she shatters the games forever. Under the leadership of President Coin and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta and a nation moved by her courage.