Monday, 10 October 2016

Case Study 2: 'Suffragette' (Gavron, 2015)

Here are some movie posters for 'Suffragette' guys!!!!!!!!!




Here guys is the trailer for 'Suffragette', enjoy!!!!!!!!!



This trailer has uses different conventions as part of the marketing campaign for the trailer:

- Throughout the trailer the successful use of quick clips, gives the trailer a sense of tension, coupled with the dialogue of these clips and the slight voiceover from either previous clips carrying onto the next clip or the next clip dialogue starting on the previous clip. These all add to the tension of the trailer. (e.g. quick succession of clips/images one after the other throughout)

- The main title of the film isn't shown until the very end of the trailer, this editing techniques is used to attract target audiences and persuade them to watch the trailer to the end so they know what the title is, plus this gets the audience to watch the rest of the trailer to get an idea of what the narrative of the film is, when and where it is being released.
- The use of a tagline in the trailer grabs the attention of the audience 'Nothing ever changes', also the use of the phrase 'inspired by real events'.
- The use of quick clips of fast paced scenes, makes the film appealing to the audience, to help persuade people to see the rest of the trailer and the film.

The target audience for this film are people who enjoy historical films and to people that enjoy the Victorian era in history.


The distributor has targeted this audience by adding taglines in this trailer such as 'inspired by real events' and they have used quite well known British Actresses to make the film more appealing.


Here is also the suffragette press conference if you guys want to check it out!!!!



Company credits (IMDB): 

Production Companies:
Ruby Films
Pathé
Film4
British Film Institute (BFI)
Canal+ France
Ciné +
Focus Features
Ingenious Media (in association with)
Pathé International
Redgill Productions

Distributors:
Andes Films (2015) (Chile) (theatrical)
BIM Distribuzione (2016) (Italy) (theatrical)
Concorde Filmverleih (2016) (Germany) (theatrical)
Focus Features (2015) (USA) (theatrical)
Longride (2017) (Japan) (theatrical)
NOS Audiovisuais (2015) (Portugal) (theatrical)
Paradiso Entertainment (2015) (Belgium) (theatrical)
Paradiso Entertainment (2015) (Netherlands) (theatrical)
Pathé Films (2015) (Switzerland) (theatrical)
Pathé (2015) (France) (theatrical)
Seven Films - Spentzos Film (2015) (Greece) (theatrical)
Shaw Organisation (2015) (Singapore) (theatrical)
United International Pictures (UIP) (2016) (Argentina) (theatrical)
Bir Film (2015) (Turkey) (all media)
Concorde Home Entertainment (2016) (Germany) (DVD)
Concorde Home Entertainment (2016) (Germany) (Blu-ray) (DVD)
DeA Planeta Home Entertainment (2015) (Spain) (all media)
Film1 (2016) (Netherlands) (TV) (limited)
KVH Media Group (2015) (World-wide) (all media) (ships)
Paradiso Home Entertainment (2016) (Netherlands) (DVD)
Red Apollo Group (2015) (China) (all media)

Synopsis: 

A drama that tracks the story of the foot soldiers of the early feminist movement, women who were forced underground to pursue a dangerous game of cat and mouse with an increasingly brutal State. These women were not primarily from the genteel educated classes, they were working women who had seen peaceful protest achieve nothing. Radicalized and turning to violence as the only route to change, they were willing to lose everything in their fight for equality - their jobs, their homes, their children and their lives. Maud was one such foot soldier. The story of her fight for dignity is as gripping and visceral as any thriller, it is also heart-breaking and inspirational. (source IMDB)

Box Office (IMDB)

Budget:

$14,000,000 (estimated)

Gross:
$4,693,356 (USA) (10 January 2016)
$4,668,603 (USA) (3 January 2016)
$4,646,895 (USA) (27 December 2015)
$4,612,137 (USA) (20 December 2015)
$4,515,435 (USA) (13 December 2015)
$4,331,176 (USA) (6 December 2015)
$4,069,970 (USA) (29 November 2015)
$3,568,054 (USA) (22 November 2015)
$2,569,505 (USA) (15 November 2015)
$1,121,447 (USA) (8 November 2015)
AUD 3,072,589 (Australia) (10 January 2016)
AUD 2,159,923 (Australia) (3 January 2016)
AUD 827,080 (Australia) (27 December 2015)
€1,120,586 (Italy) (20 March 2016)
€882,881 (Italy) (13 March 2016)

Marketing?

After seeing the film and viewing the box office statistics I believe that their marketing campaign for 'Suffragette' was successful in some respects but overall I believe that the marketing wasn't as large as a Hollywood blockbuster film, however there was posters which were used and trailers, both theatrical and teaser trailers.


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