Logo for PointlessBlog
This is the face of PointlessBlog (Alfie Deyes)
23 year old Alfie Deyes is an English Youtuber and a successful author that runs the Youtube channel PointlessBlog in which he covers a range of different activities. He doesn't only have a Youtube channel, he also branches out through social media and through his successful clothing brand and merchandise lines. As of July 2017 his main Youtube channel has over 5.5million subscribers.
Even though there is no official PointlessBlog website, Alfie's Youtube channel page reflects how he can stay in contact with his fans and to encourage new people to subscribe to his channel. For his main page for aesthetics there is one central image at the top of his page which is his channel's logo and this can help to promote the channel and his successful clothing line and merchandise. The logo can help serve as a synergistic link to especially his channel and clothing brand as his clothing brand has this logo on most of his lines. The logo is simple so people can easily make a synergistic link between the logo and his Youtube channel.
Alfie also quite prevalent on social media as shown on his Youtube channel page with different links to his various social media accounts, for example Twitter, Instagram, Facebook and Google+. This allows him to stay in contact with his fans and helps him to respond to anything his fans might ask him in terms of video ideas or in response to tweets he might send out on Twitter. Here are examples of some of his tweets:
Alfie's target audience based around children and teenagers as his content reflects this as he has other channels such as his vlogging channel and a gaming channel. Where the main and vlogging channels both conform to both gender stereotypes with the content, the gaming channel is conforming more to the male gender stereotype and male target audience (overall). Due to the fact that his content for his videos are family friendly content it appeals to all age groups and doesn't exclude anyone.
Alfie also quite prevalent on social media as shown on his Youtube channel page with different links to his various social media accounts, for example Twitter, Instagram, Facebook and Google+. This allows him to stay in contact with his fans and helps him to respond to anything his fans might ask him in terms of video ideas or in response to tweets he might send out on Twitter. Here are examples of some of his tweets:
An example of a daily vlog on the Youtube channel PointlessBlogVlogs
An example of a gaming video in collaboration with his girlfriend and fellow Youtuber, Zoella, which is found on his PointlessBlogGames channel.
Alfie's convergence to other media platforms
Clothing Brand
The different books that he has written which have become best-sellers
